Thursday, July 29, 2021

Reception

Reception by initial launch partners[edit]

BuzzFeed staff, who provided Facebook an initial list of requirements that Facebook needed to meet before they would try Instant Articles, praised Facebook’s attitude, saying of the process: “It has felt extremely collaborative from the beginning.”[2]

James Bennet, editor-in-chief of The Atlantic, said he feared that publishing pieces through instant articles meant losing control of the means of distribution, but on the other hand, “we’re trying to get out stories to as many people as possible, and at the same time, continue to build a core, loyal, enthusiastic audience.” Bennet said The Atlantic was going into the deal cautiously, well aware that Facebook might later change the terms to ones less favorable to publishers.[3]

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