Thursday, July 29, 2021

Load Time

Load time[edit]

Facebook claimed that Instant Articles load ten times as fast as mobile web content, thereby creating a better user experience.[2][12]

The Wall Street Journal reported that, according to tests done by Catchpoint Systems, Facebook’s claim held true: the average load time for Instant Articles was between 0 and 300 milliseconds, compared with 3.66 seconds for similar articles on news publishers’ websites. The difference was attributed to Facebook pre-loading articles as well as to Facebook allowing ads to be fetched without disrupting access to the content itself.[15]

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