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A speed test by Catchpoint Networks, reported in the Wall Street Journal, confirmed Facebook’s claims of Instant Articles loading ten times faster than mobile web articles.[15]

TechCrunch noted that, even if Facebook’s terms for publishers were favorable at present, there was no guarantee that Facebook would continue to maintain these terms. It also noted that, if users engaged more with Instant Articles, this would cause them to be shown more often in users’ feeds, implicitly forcing publishers to participate.[2]

Vivian Schiller, a former executive at NBC, the New York Times, and Twitter, said that Facebook Instant Articles was too massive to ignore, as that’s where the audience was.[3]

Writing for The Awl, John Herrman identified some potential hazards of Facebook Instant Articles, and wrote that Facebook Instant Articles would make Facebook the default host for large portions of people’s article-reading on mobile devices. This gave Facebook a lot of power and the company deserved closer scrutiny, just as Uber‘s position of immense power made it a legitimate target for scrutiny and criticism.[16]

Writing for PandoDaily, David Holmes wrote that, even though he didn’t expect Facebook Instant Articles to have immediate negative effects on online news publishing (largely because Facebook’s rollout would be gradual), there were still concerns about Facebook becoming too powerful and using its position of power to strong-arm publishers at a later stage.[17

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