Launch (May–June 2015)
Instant Articles launched officially on May 12, 2015. Launch partners included Woven Digital, BuzzFeed, the New York Times, National Geographic, The Atlantic, NBC News, The Guardian, BBC News, Bild, and Spiegel Online. Facebook also created an Instant Articles landing page to showcase Instant Articles in reverse chronological order. It was initially available only on Facebook’s iPhone app.
Despite the huge amount of initial media attention paid to Instant Articles, no Instant Articles were published for three weeks following May 13, as noted in Business Insider. The Wall Street Journal noted that the pace of publication of Instant Articles was expected to rise significantly in June. On June 9, an Instant Article from The Guardian was published.